Jim Petrick is an Associate Professor and Research fellow at Texas A&M University. His research explores the determinants of tourists' purchase behaviors. While at A&M James has been one of the most published persons in the field of tourism, and has presented his research findings at numerous national & international conferences, including each of the last 10 TTRA's. Prior to his work at Texas A&M, he spent six years working for both Norwegian Cruise Line and Royal Viking Line. His research includes website evaluation studies for 22 different states, and 12 different cities. Learn more about Jim at his session at Rural Roundup!