Brian Cruse

As one of the key executives on R&R Partner's multi-million dollar Las Vegas Convention and Visitors Authority (LVCVA) account, Brian can quote you a spreadsheet of data on the many areas he manages. From LVCVA's outlying areas, including Laughlin, Mesquite, Boulder City and Primm, to overseeing all digital content and Las Vegas media integrations, he develops and maintains strong partnerships with key influencers among these important audiences. He has also handled other LVCVA business initiatives including diversity outreach, international efforts in Canada, Mexico, the UK and co-op programs within secondary international markets.

Previously, he served as account executive for Las Vegas-based Virgen Advertising, where he developed client briefings, conference reports and creative briefs and managed project timing and budgets for such entertainment and retail clients as Wayne Brady, STOMP Out Loud, Phantom Las Vegas, and Miracle Mile Shops Las Vegas.

Brian started his career in retail at such prestigious brands as Ted Baker-London, where he handled merchandising and sales; and Abercrombie and Fitch, where he was quickly promoted to new store team leader, executing mammoth store openings for 15+ locations nationally. He trained over 700 staff members including managers -- conducting seminars on presentation, visuals, customer service and brand experience.

Brian earned his Bachelor of Science degree in marketing at Arizona State University, where he conducted a market research study for The Tempe Town Tourist Bureau in association with HMI Marketing Group to assess a strategic tourism campaign.