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Wednesday, March 24
12:00 PM
Registration
Center Lobby - West Hall
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1:00 PM
Golf Tournament (optional)
9-Hole Scramble - $20 per person. Pre-registration required. Contact Christian Passink at 775.687.0643 for more information.
Winnemucca Golf Course
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2:00 PM
Skeet Shoot (optional)
Sponsored by the Winnemucca Trap Club
The Winnemucca Trap Club is proud to host a free trap shoot - guns and ammo will be provided. This event is open to all. First timers definitely welcome! Dress warmly.
Winnemucca Trap Club
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4:00 PM
Winnemucca Wine Walk (optional)
Sponsored by the Humboldt County Chamber of Commerce
and local businesses
Join us for a "sip and stroll" Wine Tasting, right in the heart of downtown Winnemucca. Begin at the Chamber office, which is housed in the East Hall of the Winnemucca Convention Center, receive a commemorative Rural Roundup wine glass, a map and an appetizer then stroll through the historic downtown area business district.
Winnemucca Conventon Center - East Hall
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6:30 PM
Fun-A-Mucca Carnival & Welcome Reception Dinner
Sponsored by Cowboy Country
Join your fellow tourism partners from around the state in an evening of fun, food, networking, entertainment and games. Try your hand at Bungee Ball, Dangle Hopper and Laser Tag. Test your agility on the Obstacle Course or go a few rounds in Monster Boxing and be sure to ride the Mechanical Bull. Back by popular demand will be the Tug'O' War, the north against the south. Casual attire suggested.
Winnemucca Events Center
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Thursday, March 25
7:30 AM
Registration
Center Lobby - West Hall
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7:30 AM
Continental Breakfast
Sponsored by Charter Advertising/Design, Inc. & Chuck Nozicka Consulting
West Hall Lobby
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8:30 AM
Welcome and General Session
Speaker Ryan Denny, Google
“Top 10 Quick Wins for Online Advertising Success”
Since many tourism boards don't have someone dedicated full-time to online marketing efforts, Ryan will address quick and easy activities that have the biggest impact on your success online. These 'quick wins' will focus on advertising, measuring success, and your Website. You'll come away from this presentation with immediate ideas for how to achieve your organizations' goals online!
West Hall
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9:40 AM
Refreshment Break
Sponsored by Amador Stage Lines, Reno-Tahoe Territory & Certified Folder Display
West Hall Lobby
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10:00 AM
Concurrent Sessions
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Evaluating Your Web Site
Speaker James F. Petrick, Ph.D., Texas A&M University
In this session the key components that make a tourism website successful will be explained and displayed. Additionally, ways to measure how well your website is doing will be discussed, as well as current trends related to the use of electronic media to make travel decisions.
Mount Tobin
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NCOT Grants from Application to Evaluation
Speakers: Kari Frilot and Christian Passink, NCOT
In this session learn how to navigate the new online Grant Program, get ideas for marketing projects you can undertake that will compliment statewide strategies and get tips and techniques for submitting meaningful evaluations.
Winnemucca Mountain
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Itinerary Building
Speaker Dottie Maitland, Maitland & Associates
In this session you will learn how to package your destination to attract today's travelers.
Jackson Mountain
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The International Visitor
Speaker Christiane Gerber, AVIAREPS Tourism/NCOT Europe Office, thanks to American Airlines
Learn general market facts about the European tourist including key travel attributes, travel trends, and key Tour Operator/Travel Agencies. Participate in a discussion with ideas for new market initiatives.
Sonoma Mountain
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11:00 AM
Repeat of Concurrent Sessions
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12:00 PM
Luncheon
Sponsored by Sunset Magazine
Nevada Jeopardy - Nevada State Parks Edition
Sponsored by RUF Strategic Solutions and Creative Edge Marketing
East Hall
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1:45 PM
Concurrent Sessions
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Social, Search and Surf
Speaker Anthony Marcin, NCOT
Learn what's new in social media and its affect on your search results along with managing and analyzing your results. And get the inside scoop on what is new with NCOT and how it can help you with building your websites.
Mount Tobin
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How to Get the Most From Your Marketing Dollars
Speaker Brian Cruse, R&R Partners
This session will
revisit marketing basics and provide insight on marketing strategies and tactics from assessing target markets to providing useful and cost-effective research that will help you maximize your budget.
Winnemucca Mountain
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Developing a Visitor Profile
Speaker AnnDee Johnson, Arizona Office of Tourism, thanks to RUF Strategic Solutions
Asking the right questions is the key to getting useful answers. This lively session will share tips and tools that will allow you to integrate visitor research into your regular program of work, providing a solid foundation for better marketing decisions.
Jackson Mountain
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Tour Operator Relationships and Follow Up
Speakers: Carol McClintock - MontBleu Resorts, Mary Reno - Silver Legacy Resorts, and Teri Sweeney - Ridge Resorts
This presentation will provide you with information on the value of tour operator relations and how and why cultivating these relationships will benefit your business. You will learn the basics, "Tour Operator 101", avenues to succeed at developing and building relationships with domestic/international tour operators, ways to strengthen your destination brand through community relations, and most importantly, how to follow up on the leads that are provided to you by sales efforts of the Nevada Commission on Tourism representatives.
Sonoma Mountain
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2:45 PM
Repeat of Concurrent Sessions
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3:45 PM
Refreshment Break
Sponsored by Certified Folder Display, Las Vegas Territory & Showtime Tours Las Vegas
West Hall Lobby
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4:00 PM
General Session
Speaker Roger Brooks, Destination Development
“The New Age of Rural Tourism”
For the first time in history, more than 50% of the world's population is now living in urban areas. Within the next 30 years, this number will supposedly increase to 70%. So what's the future for America's rural communities? What will get new business, new residents and increased tourism spending in your community? See what rural communities have done, and are doing, to put themselves "on the map" and on the road to long term success.
West Hall
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6:30 PM
Wine Tasting & VolunTourism Awards Dinner
Wine Tasting sponsored by Tahoe Ridge Winery, Marketplace & Bistro
Dinner sponsored by the LVCVA-Mesquite
East Hall
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Friday, March 26
8:30 AM
Breakfast Roundtable - General Session
Sponsored by Reno-Tahoe USA, Destination Services Association Las Vegas & Audubon
What's New at NCOT?
West Hall
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9:30 AM
Nevada Commission on Tourism Meeting
West Hall
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